Branding and design for anonymous music project "AINIKI". The goal was to create a brand in line with the concept "A mysterious secret community monitors and controls our society. We are programmed from birth by our experiences to obey, live and dream within the confines of our totalitarian society. Our freedom is an illusion created by those who control us."
I was responsible for the design, illustration, and conceptualizing the visual brand.
Some of the original Ainiki original mask sketches / concepts and logo ideation. I often start with a sketch to get the mood dialed in.