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Brand Guides and Logos

To me, a brand is more than just a logo. I like to think about how imagery can be deployed across a range of media while still conveying its story articulately. Below are some examples of brand standards guides I've made for this purpose. 

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After taking a deep dive meeting with a prospective client. I'll often start my process with a sketch. I find that beginning from a hand-drawn image adds an organic and spontaneous quality that I like, even to flat design or a corporate logo.

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