A seasonal campaign design for Forever 21. I designed the storefronts displays and signage and did all the topography, design, and branding for the "North Shore" campaign. I also designed some smaller print collateral such as hang tags and easel displays.
The displays and branding have a modern vibe but with aesthetic cues that remind us of nostalgic experiences of springtimes and endless summers at the beach, real or imagined. The clean and direct lines of the displays are complemented by the warmth of handwritten notes, playful accent pieces, and film photos. I wanted to pick a name for the campaign that felt like a beautiful piece of coastline that maybe only locals know to visit, while still feeling unpretentious, accessible, and fun. I feel "North Shore" embodies this feeling while still feeling universal and easy to say.